Impact of Changing Demographics Research Paper Example | Topics and Well Written Essays - 2500 words

Impact of Changing Demographics - Research Paper Example The major themes that include economical, technological and societal or cultural impact have come under study later in the report, with the declaration about the marketing role in such changes. However, the conclusion elucidates the information that has come under presentation in the thesis. Table of Contents Table of Contents 3 Introduction 4 The Major Trends of Changing Demographics 6 Aging Population 6 Rise of Working Women 7 Increased Ethnic Diversity 8 The Economic Impact of Changing Demographics 9 The Technological Impact on Changing Demographics 10 The Societal and Cultural Impact on Changing Demographics 11 Conclusion 12 References 14 Introduction As the world and its inhabitants have entered into the twenty first century, it is coming across numerous changes and revolutions with the advancement and innovations in various sectors. Globalization is one of the leading changes that have brought the world on one global platform. This has changed the working ways and thinking of t he organizations throughout the world. Demographics are one of the variables that enlighten the organizations’ marketing department about who are the current and potential customers present in the market; where they are and what is the ratio of the customers that are probable to buy the product the marketer is selling. In other words, the marketers study the statistics of the populace with reference to size, density, location, age, gender, race, occupation, and several other socio-economic factors when they want to identify the demographic feature for a particular product or service (Griffin, 2010). However, according to the dictionary.com, demographics can come under reference as â€Å"The characteristics of human populations and population segments, especially when used to identify consumer markets† (Griffin, pp. 132, 2010). To put it briefly, demographics play a substantial role for the advertisers in order to identify the target market for their products and servic es. Marketing strategies on the other hand is the development of actions where the marketers select their target markets on their statistical variables, and create and maintain appropriate marketing mix accordingly (Hooley &  Graham, 2008). Marketing strategy of any organization comes under formulation after the organization has defined the mission statement, goals and objectives and conducted the SWOT analysis of the product. The environmental analysis is also one of the imperative steps for development of marketing strategies. However, translating the product information, advertising message and most prominently the marketing strategies that the consumers can understand and respond provide the enterprise with a clear-cut benefit over the competitors (Hooley &  Graham, 2008). Rapid, dramatic, and turbulent changes are some of the characteristics that govern the new epoch in which the organizations are standing. Additionally, this elevated rate of change has twisted and metamorp hosed the ways of working in the diverse enterprises. In fact, transformation has become an integral part of the organizational culture and life beyond doubt. Several emerging and changing trends are creating a deep impact on to the working of the organizations. Out of these rising and shifting trends, demographics are one of the facets that have leaded the corporations to reconsider and mull over their marketing strategies another time. These changes not only present opportunities and

Jesus Leadership Principles Essay Example | Topics and Well Written Essays - 1250 words

Jesus Leadership Principles - Essay Example In the gospel books of the bible, one finds the fundamental teachings and leadership principles that Jesus promoted. According to Maxwell and Blackaby, the principles of leadership outlined and applied by Jesus can transform the kind of leadership in the globe today. Maxwell has identified ten of these leadership principles. This paper will discuss the relevance of these principles to secular leadership. According to Matthew chapter 20 verses twenty five to twenty eight, Jesus designed an intriguing model that implied a critical principle in leadership. The act of washing the feet of his disciples implied that servant-hood is a defining aspect of leadership. The account reveals that Jesus washed the feet of all disciples including his betrayer Judas Iscariot. Although he held the position of master, with the disciples working under his instruction, he chose to assume the level of servant. Leaders in the globe today can benefit from this principle by realizing that they have the duty to serve the people they lead. This principle can transform global leadership immensely if the leaders realized the crucial servitude role that they have to play. According to Luke chapter seven verse twenty two and John fourteen verses eleven, it becomes evident that Jesus urged his disciples to live according to the standards they preached even before expecting others to adopt them.... to guide their daily activities, it would prove easier for a leader’s followers to demonstrate a commitment to the organizational goals, because the leaders exhibit exemplary commitment (Maxwell, & Elmore, 2007). Matthew chapter six verse thirty three highlights an additional principle that Jesus advised his followers to consider. Setting priorities is a critical aspect for a nay leader, especially with the current dynamism that presents leaders with overwhelming responsibilities. The emphasis that Jesus gave in the verse mentioned highlights the importance of putting each activity in its right place, and avoiding distraction. The benefits of setting priorities may have received too much emphasis, but the emphasis only indicates the centrality of the matter to effective leadership. Global leaders have realized the significance of this aspect, and global leadership forums seek to empower leaders to exhibit the capacity of setting priorities. Jesus Christ made it clear that impa cts in leadership were the results of relationships and not positions. Since Jesus realized the significance of establishing relationships with people, he made efforts of reaching out to them. He took the initiative of going to all the places where he could find peoples. John chapter five verses five to thirty illustrate his encounter with the Samaritan woman after his ministry. Moreover, chapter eight and verses one to eleven of the same book indicate that he went to the synagogue. Apparently, Jesus sought people, and showed great interest in them. Demonstrating personal interest in people moved them to listen to his message. It is unfortunate that some leaders today have no impact on the people because the leaders have focussed on their positions instead of exhibiting interest in the people